ROSWELL, NM - Michelkin, LLC, is proud to launch a newly designed company website. The improved user experience is intended to improve communication with customers, authors, business contacts, and employees.
New functionality has been added to the new site, including easier-to-use menu navigation, video headers, social media feeds, and more. In the coming weeks, Michelkin's publishing division plans to launch an author portal which will provide a method for authors to view sales rates of their books as well as royalty reports, press kits, and social media posts. The portal will also create an easier on-boarding process for new authors to submit required documentation including tax information and website information.
Michelkin's design division is also proud to announce that it will now sell a limited number of products directly from the company's website. While Michelkin Designs will still operate its popular Etsy store, providing direct access to the most in-demand products will allow the company to have direct access to the customer experience as well as allowing for special discounts for loyalty followers on social media or special sales groups.
Efficiency was the motivator behind the new website's design, said Rutherford Rankin, managing member of Michelkin, LLC, and the company's acquisitions editor and president of the publishing division.
"Our old site was not only outdated, it was difficult to work with and took a lot of time to update," Rankin said. "For example, it used to take us about fifteen minutes to design and publish a webpage about a new book and its author. With the new site, it will take about five minutes."
Aside from the new design, Michelkin has also transferred domain registration and web hosting to a new company to increase loading time and reliability.